Response Rate and Response Time

Enhancing your visibility through prompt and complete responses

Improving your response performance

Why is a quick response important?

For potential customers, a timely response is essential. To help you meet these expectations, we will provide both you, as a supplier, and the buyer that visited your europages profile with insights regarding your response performance.

Two key metrics: Response rate and response time

These metrics impact the performance of your profile on our platform. Suppliers who respond well and quickly achieve better rankings in the advanced search and receive therefore more leads. Your response rate and response time will be shown in your europages account as well as on your europages company profile.


What is the response rate?

The response rate indicates how many direct messages to your company have received an initial reply from you. Both, a typed response and a reply via the "Not Interested" button count as a response. We only consider new inquiries received within the last 90 days.

How to improve your response rate:

  • Always respond to incoming inquiries.
    If a request isn't a good fit for you, we recommend writing a polite decline or use one of the quick and easy decline options.
  • Aim for a 100% response rate.
    Check your messages on a regular basis and ensure that all messages from the last 90 days have received an initial reply.

What is the response time?

Response time indicates how quickly your company sends an initial reply to a new request. This metric is based on the average of your fastest 80% response times. As with the response rate, we only consider new inquiries received within the last 90 days.

How to improve your response time:

Respond to incoming inquiries as quickly as possible.
If you need more time for a complete response, make it a habit to thank the buyer and let them know you will get back to them soon.

Note: The response time is visible only to you. Suppliers who respond quickly will be rewarded with a certificate and ranking benefits in the future.