Website Leads installation in general

Learn how to implement the pixel code and collect valuable company data in full compliance with the GDPR.

The basis of this B2B online tool is a pixel code that you install on your website at the outset.

We do not use any cookies and, as B2B specialists, only utilize company data for our analysis. This ensures that we are 100% GDPR-compliant.

Installation of Website Leads - pixel code


We recommend using Google Tag Manager. You can activate our Website Leads template in Google Tag Manager and simply insert the Website Leads identification number. Alternatively, you can integrate the individual pixel code directly on your website. Be sure to include it on all (sub)pages where visitor identification is to take place.

You can find the identification number and pixel code in the Website Leads settings in your visitor list (login required).

Contact potential leads

The basis of this B2B online tool is a pixel code that you install on your website at the outset.

We do not use any cookies and, as B2B specialists, only utilize company data for our analysis. This ensures that we are 100% GDPR-compliant.

Once the Website Leads pixel code is successfully installed, a list of companies that have visited your company website will be displayed in your visitor list, which you can access through your company overview or Business Insights.