Why are not all website visitors displayed in my dashboard, and how can I improve identification?

Several factors may influence whether all website visitors are identified and appear in your customer dashboard:

1. Visits from private individuals (Consumers)  
Website Leads is specifically tailored for B2B environments. To uphold data privacy standards, the tool identifies and displays only company visits; interactions from private individuals are excluded from your dashboard.

2. Website Leads installed exclusively on the homepage  
If Website Leads is implemented solely on your homepage, visits to other sections of your website (such as sup pages or landing pages reached via Google Ads campaigns) will not be captured. For comprehensive insight, we recommend installing Website Leads on all key pages you wish to track.

3. Visitors declining cookies  
When Website Leads is configured with a cookie consent banner, visitors who withhold consent cannot be tracked or identified. To maximize reach in a privacy-compliant way, consider implementing Website Leads solutions that do not depend on cookies. For specific recommendations, please refer to our resources on the data-compliant integration of Website Leads.