Effortless and simple profile management through the unification of company profiles.
Manage your presence across both platforms with one profile, one login, and synchronised data.
March/April 2026
Profile management for your europages and wer liefert was (wlw) profile is now centralised: you only need to update your content once, and the changes will be automatically applied to both platforms.
One profile becomes your main profile (based on your primary contract), while the other (secondary profile) is deactivated. Going forward, all content and activities are managed centrally and displayed on both platforms.
Why this change
Simple and effortless profile management
Your profile details, product content, buyer requests and messages are synchronised across all platforms. This means you only need to update your products and services once on europages, while benefiting from extended reach – leaving you free to focus on what drives your business forward.
Your advantages at a glance:
- Access key tools like Messages, Request Hub, Visitors, and Business Insights
- One central profile management for both platforms
- Manage content and boosts in one place
- Automatic synchronisation across europages and wer liefert was (wlw)
What changes for you
Login & access
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A simplified login experience with access to both platforms
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All users will be assigned to the unified profile
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The secondary profile will no longer be accessible
Company profile
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Company information from your main profile is displayed on both platforms
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Links to the former secondary profile are deactivated
Products & services
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Products and services from your main profile are shown on both platforms
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Boosts and product limits remain unchanged
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Updates made on one platform automatically appear on the other
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Links to products from the secondary profile are no longer active
Business Insights
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Data from the secondary profile will be merged into your unified profile (excluding product data)
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Historical data from the last 12 months will be preserved
Request Hub & Messages
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All messages, including those from the secondary profile, are available in one place
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Requests are identical on europages and wer liefert was (wlw) and remain synchronised