Visibility analysis of your products and services as well as your company profile page
Here, you can quickly view the visibility of your products and services portfolio, along with your company profile page. This visibility encompasses both the exposure generated by your main contract and any additional visibility from campaigns you have booked, such as Top Ranking or Sponsored Brands.
Below, you will find a comprehensive overview of the key performance indicators that provide valuable insights into your visibility and engagement.
Impressions
Your impressions since October 21, 2024, reflect the number of times your products, services, and company profile have been displayed and viewed by a buyer in search results and recommendations.
Prior to October 21, 2024, impressions from our old platform indicated the number of times your company profile had been displayed in buyers' search results; however, this did not guarantee that it was actually seen by them. The metric has since been enhanced to provide greater transparency and deliver more meaningful insights for you.
Any impressions generated by your Top Ranking or Sponsored Brands Campaigns are also included in this count.
Page Views
Your page views indicate the total number of times buyers have visited your product and service pages, as well as your company profile page. Below this information, you will find your corresponding click-through rate, which measures the percentage of buyers who visited your pages compared to the total number of times these pages were displayed in search results and recommendations.