What's new in your analytics tool?

Since October 21, 2024 we have a brand new europages platform with a new supplier area and improved analysis tools for you. Discover how we’ve transformed our platform and explore the exciting new features we now offer.

 

Note: If you have been a listed supplier on europages before October 21, 2024, this section provides a summary of the significant changes between our previous analytics feature and the new one. The MyStats feature has been replaced with Business Insights, where you can now access all your business analysis in a streamlined manner.

Improved tracking

All your performance data is now displayed based on our new tracking.

Clearer metric definitions

Your visibility now includes not only the performance of your company profile and your product pages, but also the performance of all additionally booked campaigns on europages (Top Ranking or Sponsored Brands).

New Products & Services monitoring tool 

For each product and service you see the number of page views and from October 21, 2024, you will also see your product impressions. It is a good way to identify your top-performing products and services.

Optimised impressions

Impressions are only counted if your company or products appear in the visible part of the screen for buyers when they see search results and recommendations. This metric has been optimised to be more valuable to you.

New response insights 

You can now see your response rate and response time in Business Insights, including the number of unanswered requests awaiting your reply.

Remember: maintaining a good response rate and time will enhance your placement in the results and recommendations.

Improvement tips

You’ll receive suggestions on how to optimise your presence on europages to generate more business opportunities.

 

Tip: These updates are designed to give you a better overview, more transparency and insight into your performance and help you to be more successful on the platform.