--- title: Website Leads integration in Google Tag Manager description: To add the Website Leads identification number to the Google Tag Manager, use our instructions in 9 steps. --- [Skip to content](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#main-content) - [English](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager) - [Français](https://help.europages.com/fr/supplier/website-leads-integration-in-google-tag-manager) English Show submenu for translations [Contact us](https://help.europages.com/en/supplier/kb-tickets/new?hsLang=en) ![](https://help.europages.com/hubfs/europages%20logo-1.svg) - [Help Center for Suppliers](https://help.europages.com/en/supplier) Open main navigation Close main navigation - [Help Center for Suppliers](https://help.europages.com/en/supplier) - - [English](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager) - [Français](https://help.europages.com/fr/supplier/website-leads-integration-in-google-tag-manager) English Show submenu for translations - [Contact us](https://help.europages.com/en/supplier/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center for Suppliers](https://help.europages.com/en/supplier?hsLang=en) 2. [Website Leads](https://help.europages.com/en/supplier/website-leads?hsLang=en) # Website Leads integration in Google Tag Manager ## To add the Website Leads identification number to the Google Tag Manager, use our instructions in 9 steps. [Step 1: Prepare your identification number](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#prepare_your_identificational_number) [Step 2: Install and open Google Tag Manager](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#install_and_open_google_tag_manager) [Step 3: Navigate to the 'Templates' page](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#navigate_to_templates) [Step 4: Select the 'Visable Website Leads' template](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#select_the_template) [Step 5: Add the tag](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#add_the_tag) [Step 6: Enter your identification number](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#enter_your_identificational_number) [Step 7: Check and verify](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#check_and_verify) [Step 8: Finish](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#finish) [Step 9: Update your privacy policy](https://help.europages.com/en/supplier/website-leads-integration-in-google-tag-manager#update_privacy_policy) --- ### Step 1: Prepare your identification number To integrate the pixel code into your website, you will need your unique identification number provided by europages. **If you already have an account**, simply go to your [Website Leads settings](https://www.europages.co.uk/en/my-account/visitors//website-leads) on your [visitor list](https://www.europages.co.uk/en/my-account/visitors/)and download your identification number. **If you do not yet have an account**, you will first need to register: 1. Click '**Login'** in the top right corner, enter your email address, and click **'Continue'**. You will be redirected to a registration form. 2. Fill out the required fields and click **'Register'**. You will then receive a verification code via email. Enter this code and click **'Verify Code'**. 3. Your account will now be created. **Tip:** If you need detailed instructions on creating an account, you can find them in our [help center article.](https://help.europages.com/en/supplier/login?hsLang=en) ### Step 2: Install and open Google Tag Manager - Open Google Tag Manager after you have successfully set it up. More information about Google Tag Manager is available on the [Google Support page.](https://support.google.com/tagmanager/?hl=en-GB&sjid=10496975066181376516-EU#topic=15191151) - Once Google Tag Manager is installed and configured, you can use your individual identification number within it by following these instructions. Alternatively, you can follow the steps shown in [the video tutorial.](https://www.youtube.com/watch?v=4Mef9DMngJk) ### Step 3: Navigate to the 'Templates' page Open Google Tag Manager and navigate to the **'Templates'** page from the main menu. ### ![MicrosoftTeams-image (8)-1600x900](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(8)-1600x900.png?width=670&height=377&name=MicrosoftTeams-image%20(8)-1600x900.png) ### Step 4: Select the 'Visable Website Leads' template - Navigate to the **'Templates'** page within Google Tag Manager. - Click on the search field in the 'Tag Template' container. - Enter **'Visable Website Leads'.** - Select the **'Visable Website Leads'** template from the search results. - Confirm your selection to proceed. ![MicrosoftTeams-image (2)-1600x900](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(2)-1600x900.png?width=670&height=377&name=MicrosoftTeams-image%20(2)-1600x900.png) ### Step 5: Add the tag - Navigate to the **'Tags'** page in Google Tag Manager. - Click **'Add new tag'**. - Give the tag a descriptive name, clearly linked to the **'Website Leads'** product. - Under **'Configuration'**, select **'Visable Website Leads'**. ![MicrosoftTeams-image (7)-1600x900](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(7)-1600x900.png?width=670&height=377&name=MicrosoftTeams-image%20(7)-1600x900.png) ### Step 6: Enter your identification number - Once you have selected the correct tag, enter your unique identification number in the provided field. - Set the trigger to **'All Pages'** so visitor identification is active on all pages (including subpages). - Save your settings to apply the changes. ### ![MicrosoftTeams-image (6)-1140x641 (1)](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(6)-1140x641%20(1).png?width=670&height=377&name=MicrosoftTeams-image%20(6)-1140x641%20(1).png) ### Step 7: Check and verify Click **'Preview'** and enter your URL. The connection will then be established. You can also verify functionality through your browser's console. ![MicrosoftTeams-image (5)-1600x900 (1)](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(5)-1600x900%20(1).png?width=670&height=377&name=MicrosoftTeams-image%20(5)-1600x900%20(1).png) ### Step 8: Finish - Click the **'Submit'** button to apply your changes. - Then click **'Publish'** to make the changes live. Website Leads is now active. ![MicrosoftTeams-image (4)-1600x900](https://help.europages.com/hs-fs/hubfs/MicrosoftTeams-image%20(4)-1600x900.png?width=670&height=377&name=MicrosoftTeams-image%20(4)-1600x900.png) **Tip:** You can also refer to our instructional video on YouTube: [How to Install Website Leads.](https://www.youtube.com/watch?v=4Mef9DMngJk) ### Step 9: Update your privacy policy Finally, update your privacy policy, and the installation is complete. We explain [here](https://help.europages.com/en/supplier/adapt-privacy-statement?hsLang=en) how you can do this. - [My Account](https://help.europages.com/en/supplier/my-account?hsLang=en) - [My Company](https://help.europages.com/en/supplier/my-company?hsLang=en#main-content) - [Company overview](https://help.europages.com/en/supplier/my-company?hsLang=en#company-overview) - [Company profile data](https://help.europages.com/en/supplier/my-company?hsLang=en#company-profile-data) - [Products and services](https://help.europages.com/en/supplier/products-and-services?hsLang=en) - [Request Hub](https://help.europages.com/en/supplier/request-hub?hsLang=en) - [Messages](https://help.europages.com/en/supplier/messages?hsLang=en) - [Business Insights](https://help.europages.com/en/supplier/business-insights?hsLang=en) - [Your visitors](https://help.europages.com/en/supplier/your-visitors?hsLang=en) - [Website Leads](https://help.europages.com/en/supplier/website-leads?hsLang=en) - [Advertising Campaigns](https://help.europages.com/en/supplier/advertising-campaigns?hsLang=en) - [FAQs](https://help.europages.com/en/supplier/faqs?hsLang=en#main-content) - [Getting started](https://help.europages.com/en/supplier/faqs?hsLang=en#getting-started) - [My account](https://help.europages.com/en/supplier/faqs?hsLang=en#my-account) - [My company](https://help.europages.com/en/supplier/faqs?hsLang=en#my-company) - [Products and services](https://help.europages.com/en/supplier/faqs?hsLang=en#products-and-services) - [Messages](https://help.europages.com/en/supplier/faqs?hsLang=en#messages) - [Business Insights](https://help.europages.com/en/supplier/faqs?hsLang=en#business-insights) - [My contract](https://help.europages.com/en/supplier/faqs?hsLang=en#my-contract) - [Packages and Services](https://help.europages.com/en/supplier/faqs?hsLang=en#packages-and-services) - [Website Leads](https://help.europages.com/en/supplier/faqs?hsLang=en#website-leads) - [Collaboration with Alibaba.com](https://help.europages.com/en/supplier/faqs?hsLang=en#collaboration-with-alibaba-com) - [Search](https://help.europages.com/en/supplier/faqs?hsLang=en#search) - [General Conditions of Use](https://www.europages.co.uk/company/legal-notice/terms-of-use) - [Privacy Policy](https://www.europages.co.uk/company/legal-notice/terms-of-use#p8-5) - [Privacy Notice](https://www.europages.co.uk/company/legal-notice/privacy-notice) - [Cookie Policy](https://www.europages.co.uk/company/legal-notice/cookie-policy) [![ep\_all\_1237x302\_Logo-footer-72dpi\_2404](https://help.europages.com/hs-fs/hubfs/All/Logos/01_europages/ep_all_1237x302_Logo-footer-72dpi_2404.png?width=250&height=61&name=ep_all_1237x302_Logo-footer-72dpi_2404.png "ep_all_1237x302_Logo-footer-72dpi_2404")](https://www.visable.com/de_de) Copyright © 2025, Visable GmbH